Among the Thirsty: A Mock Social Media Campaign

Recently, I had the opportunity to mock up a social media campaign for the Christian pop/rock band "Among the Thirsty".  Let me give you a little background on this: Upon my move to Nashville, TN, I've been applying like crazy for internships in anything and everything I can think of.  Recently, I applied to a Nashville-based music production company called Radioactive Entertainment.  On Thursday, January 20, 2011, I had the opportunity to interview with Marc Wolfe, and upon the interview he asked me to create a social media campaign for this band.  I jumped at the opportunity and after immediately putting the phone down I began my research into the background of the band, where they're from, etc, just to get an understanding of the kinds of things the band was already doing now and what they have done in the past. Well, I submitted the project today which consisted of a blog post that could be posted on the company's website as well as keynote demonstrating my research and the social media campaign.  Here is what I came up with:

Blog Post:

Twenty Something

Labeled as “The Beatles of Christian Music”, the band Among the Thirsty is about to launch an extensive social media campaign properly named “Twenty Something” after their current single. With their across the genre musical appeal to youth and “Twenty Something’s”, Ryan, Brock, Gregory, and Brian are about to go on a digital journey. As the digital age and the social media era commence, the team at Radioactive Entertainment are ready to launch these up and coming musicians onto the digital scene in a brand new way.  This campaign, Twenty Something, is about embracing the things that make the 20’s great, through culture, music, pictures, video, and of course, the power of God.  As part of the campaign, be on the lookout for monthly video blog posts that chronicle the year of their touring, as well as significant ways for you, the fans, to be interactive and contribute to this storytelling adventure.  An important quality about musicians and creating music is the journey it takes from getting inspired to creating the songs that make the final cut of an album.  Additionally, you, the fans, will be encouraged to tweet photos and video from your worship and musical experiences of the events of Among the Thirsty.  At the culmination of the touring year, we will then be able to create a year in pictures and video of this incredible team of artists.  In return, this team will tweet video blog links, event dates, and musical content as it is created by the band.  Keep an eye out on the band’s site, www.amongthethirsty.com, their Facebook fan page, YouTube channel, and their twitter page for more information about this upcoming social media campaign.

Follow this link for a Keynote Presentation for the social media campaign:

Social Media Campaign

This experience has taught me alot about myself in regards to social media and developing a unique and professional online presence.  It has taken my a few years to really grasp these tools, such as Twitter, Youtube, and Facebook, for example, and how they are to be used.  I certainly agree that it's wonderful to reconnect with old friends on Facebook, but it's so much more than that.  Facebook is about developing a personal brand; you are given the opportunity to display photos, videos, statuses, links, and other digital media content to your "friends" which allows them to see who you are.  However, these things you and I post should be about quality...not quantity.  But, for example, say you do post many things that are both quality and quantity, well, that's fantastic.  

Similarly, with Twitter, it's about quality of content.  Sure, you may post about what you had for breakfast this morning, but remember, once you tweet that post, it's out there in the digital world forever, even if you "delete" the post from you twitter page.  You are what you tweet.  So instead of always tweeting about being stuck in traffic, how about tweeting something worth retweeting and talking about? Or how about tweeting something that really means something in the grand scheme of things?

Over the past few years upon signing up for Twitter (since early 2009), I've been working on developing  my twitter page to be more than just a personal frivolous site into a personal brand of myself.  Sure, if you ask the majority of my close friends, I can be quite "fruity" and "fun" which I want to bring an essence of into my online presence.  I admit, I do tweet some pretty irrelevant topics but I do balance that with articles, pictures, video, and other digital content that I'm passionate about and think others will be informed by.   The things I'm passionate about (entertainment, music, art, literature, tv) are what inform the posts I select to tweet to help me mold my online presence into something that employers will look at and want to hire me for.

With that said, I close with saying: You are what you Tweet!

Happy Tweeting, Blogging, and Facebooking!

Jason Scott

Recommended Reading and Listening

Radioactive Entertainment: http://www.radioactiveentertainment.com

Among the Thirsty: http//www.amongthethirsty.com